AOL's Platform-A Offers Guaranteed CPM for Bebo, Facebook Application DevelopersJune 30, 2008 -- AOL's Platform-A announces that it will offer Bebo and Facebook application developers a guaranteed CPM for U.S. traffic to their applications. The CPM is one of the industry's highest for this inventory. Platform-A, is AOL's advertising business. AOL acquired Bebo, in May 2008.
The offering is part of the WIDGNET publisher network launched earlier this year by Platform-A's Advertising.com. WIDGNET is an offering that allows advertisers to add fresh inventory to their media mix by placing advertising within widgets and similar applications found in the WIDGNET network. Through WIDGNET, Bebo and Facebook application developers will gain access to Platform-A's vast base of brand and performance advertisers. The guaranteed CPM rates will apply to the first three impressions for each unique U.S. visitor who visits an approved developer's application. Publicis Groupe, Yahoo! Unveil Broad Technology Initiatives to Drive Greater Advertiser Effectiveness, Consumer Engagement Online and On-the-GoPARIS & SUNNYVALE, Calif., Jun 25, 2008 -- Publicis Groupe's VivaKi Nerve Center and Yahoo! Inc. (NASDAQ:YHOO) unveiled innovative technology initiatives designed to help Publicis Groupe's clients seize the important global opportunities in mobile advertising. The initiatives also aim to drive greater efficiency in the way advertising is bought and sold online.
As more leading brands go mobile, Yahoo! and Publicis Groupe's VivaKi plan to leverage Yahoo!'s mobile platform to help brands broaden their reach and more deeply engage mobile consumers with breakthrough advertising solutions. The two companies will also work to integrate Publicis' current media buying systems with Yahoo!'s Right Media Exchange, and with AMP! from Yahoo! when it is introduced. GenieKnows.com Launches Halifax Local Search EngineMay, 2008 -- GenieKnows Local has released a Halifax search engine offering all Halifax businesses a standalone website that includes a map and related business information. Halifax is located in Nova Scotia, Canada and while GenieKnows Local has many cities and types of businesses this Halifax search engine is something very useful to users in Halifax and those planning to visit Halifax. Lycos Sponsors Wireless Café In The American Pavilion At CannesFeatures Spotlight On Award-Winning Independent Films Available On Lycos CinemaWALTHAM, Mass. - May 19, 2008 - Lycos, Inc. (http://www.lycos.com), a provider of social publishing, media and search services, has announced from the Cannes Film Festival, its Wireless Café sponsorship in The American Pavilion at Cannes, and the launch of its Award-Winning Independent Film Spotlight now available on Lycos Cinema. Lycos's patent-pending synchronous Watch & Interact technology enables multiple users to view the same video at the same time with anyone, anywhere, at anytime--all while chatting and socializing.Vivisimo Evolves Enterprise Social Search with New Velocity Discovery ModuleNew Discovery Module Auto-Classifies Billions of Documents, Targets Discovery-Related Enterprise Functions Such as Market Research, Competitive Intelligence and R & DMay, 2008 -- Pittsburgh, PA Vivisimo (vivisimo.com), a leading provider of enterprise search software and expertise, has launched the Velocity Discovery Module, an addition to the Vivisimo Velocity Search Platform that expands the ability of organizations to quickly and automatically classify all data by topics and themes. The new module also adds improved collaboration tools that speed the process of accessing, reviewing and sharing search results.AOL Announces CNBC As A Primary Content Provider For New AOL Money & Finance Video SiteNew York, NY, May, 2008 AOL and CNBC have announced that CNBC, First in Business Worldwide, will provide multi-media content to the newly launched AOL Money & Finance video site, http://money.aol.com/videos, and across the AOL Money & Finance site, http://money.aol.com. CNBC will offer business analysis and actionable investor information throughout the day for AOL users. AOL Music Launches Country and Urban Music SitesThe Boot and The Boom Box Follow the Successful Launch of Spinner & PopEaterNew York, NY - May, 2008 AOL Music announced the launch of two new sites, The Boot and The Boom Box, dedicated exclusively to country and urban (hip hop and R&B) music genres. These follow the successful launches last year of Spinner (for indie and non mainstream music) and PopEater (for fans of pop music). AOL Music is the Webs most trafficked music site, according to comScore Media Metrix and Nielsen Net Ratings.*Platform-A to Manage Virgin Mobile WAP Banner Ad InventoryVirgin Mobile will continue to use Third Screen Medias mobile ad serving platformNEW YORK, NY May, 2008 AOL and Virgin Mobile USA announced today that Platform-A will serve as the exclusive display advertising and sales partner for Virgin Mobile USAs WAP banner inventory. Under the terms of an agreement between the parties, the Platform-A sales force will manage Virgin Mobile USAs WAP banner inventory, while fully leveraging Platform-As Third Screen Media mobile ad serving platform. Third Screen Media (http://www.thirdscreenmedia.com) is Platform-As mobile ad serving platform and network.AOL Programming Sites' Traffic Reach All-Time High in AprilNew York, NY May, 2008 AOL had another record-setting month in April, posting its seventh consecutive month of growth in both unique visitors and page views, according to comScore Media Metrix*. AOLs programming sites grew unique visitors 12% year over year to 55.4 million; page views climbed 48% year over year to 4.3 billion in April. AOL Launches Video Portal Sites in Canada, India and TaiwanNew York, NY, May 22, 2008 AOL today announced the next steps in its ambitious global expansion effort with the international launch of AOL Video, http://video.aol.com. The new offerings will let consumers find and watch millions of videos in Canada, India and Taiwan at http://video.aol.ca, http://videoportal.aol.in, http://videoportal.aol.tw, respectively, without having to visit multiple websites. Additional plans are underway to launch video portals in the United Kingdom, France and Germany in the fall.
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